I found this brief summary of the Morgan Stanley report (full report) on the world of online publishing on Real Lawyers Have Blogs. It pays particlar attention to blogs, blogging and where they believe it is all headed. If you're a published of traditional or online publications you would do well to have a good look at this.
A recent report from Morgan Stanley's analysts Mary Meeker, Brian Pitz and Brian Fitzgerald is a must read for law firms who want to understand where the online publishing world is headed. Law firms are not seeking to generate revenue from publishing content per se.
But understanding how to distribute information online and how your target audience is receiving such content is critical in keeping up with innovative law firm marketing professionals. Large law firm clients are reading this report, you ought to as well.
