There's a new type of spam on the horizon
and it's coming to an RSS aggregator near you. The newest type of
spam that we can expect to start seeing in coming months will be
RSS and
ATOM spam. Essentially this means
that RSS and ATOM feeds will likely start containing paid advertising slots distributed to those who subscribe.
I see a few reasons why this won't be a successful advertising stream. First, RSS is
arguably not a mature technology and therefore it's
adoption will be limited. That said, as more and more ATOM feeds and ATOM compatible consumers (aggregators,
etc…) come online, we are likely to see more of this targeted advertising. Even so, the number is still fairly
small, therefore while a valuable demographic is being delivered, the medium is wrong and the market not yet
developed.
Second, as with other types of "spam", it will be largely ignored. In addition to the reasons mentioned above,
consumers of RSS / ATOM services generally don't hear about new products or services through paid advertising, they get
their information through website reviews, from specialized blogs and other bloggers and commentors on those
specialized blogs.
Further, most RSS/ATOM subscribers, at least today, are mainly techies and abhor spam. Therefore they
will do everything they can to stop it. We will likely see attempts from the developers of RSS/ATOM
aggregation products and services to deliver new features to block advertising, pseudo pop-up blockers that will
suppress the advertising slots. But again, if this plays out anything like E-mail spam, this will be a cat
and mouse game as well.
Finally, the most popular blogs, the blogs that deliver the largest number of desirable users will likely
be against very invasive advertising. Google AdWords and small
ad's in the sidebars of most blogs have become accepted. However, I think that efforts to turn blogs into
commercial endeavors will undermine their integrity and therefore erode the demographic they were initially meant to
target.
It is the opinion of this blogger that the most effective ads will be run on sites that are very niche in terms of
subject matter and don't play favorites to one advertiser or another. Instead the blogs will deliver this
demographic because of intelligent reviews and balanced commentary. This will lead to more educated consumers and
better products.